Purpose, values and vision

Purpose, values and vision

Purpose

To promote a financially sound and sustainable situation for the many households and enterprises

Values:

Simple

  • We make banking easier
  • We make the complex simple
  • We bring clarity to complexity

Open

  • We are open up to new ideas and people
  • We are honest & straightforward

Caring

  • We are service-minded, warm and helpful
  • We strive to build strong, lasting relationships

Vision

We enable people, businesses and society to grow.

Swedbank – beyond financial growth.